——————————————————————————– Kenric Tyghe, Raymond James & Associates – Analyst  ——————————————————————————– Thank you, good afternoon. Stephen, you touched on the 30+ e-commerce initiatives. I wonder if you could help me frame up understanding how competitors or whether you look at that down the line in terms of understanding that not all of those 30 initiatives will necessarily work but whether those 30 initiatives to your mind will have you in a competitive or leadership position and whether you benchmark that leadership or competitive position down the line against more traditional bricks and mortar competitors? Or whether it is against more traditionally online only type competitors in terms of how you would benchmark the success of your e-commerce initiatives down the line recognizing obviously a lot of moving parts in that equation and not that all of those initiatives will necessarily stick but certainly try to understand how you will benchmark the success of those initiatives going forward? interview life skills——————————————————————————– Stephen Wetmore, Canadian Tire Corporation Ltd – President and CEO  ——————————————————————————– Yes, great question because everything that we invest our money in and spend our resources on has to have an objective coming out the other end here as to what we expect. I’ll give you an example, Allan and the team at Canadian Tire Retail have gone through 190 different assortments to analyze which ones he believes has to have either a different assortment, a different strategy, most susceptible to online players, both competitive, traditional bricks and mortar, competitive players or pure online plays and then start addressing our strategy accordingly. medical job interview preparationSo our initiatives are very much down to that detail level and every one of them has to have an expectation here. So I don’t believe that we should aspire to be the number one digital player in the world. It is an impossible aspiration but I think we have to be extremely creative and innovative in our marketplace again, focused on jobs and joy. But it is a very, very detailed way of approaching our business. Having an excellent platform is somewhat table stakes with the exception that I believe Eugene and his team have built platforms that are sustainable and can be operated at the least amount of cost and the highest flexibility which is really quite unique.
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